Targeted audience:
Managers.
Entrepreneurs.
Private business owners.

Training program goals:
Developing and improving entrepreneurship skills in order to enhance the participants’ abilities to run their own businesses.

Contents & program outline:
-Introduction to the mechanism of choosing business.
-How to become an entrepreneur.
-How to generate business ideas.
-The criteria of choosing a suitable business idea.
-Feasibility analysis and environmental/technical studies.
-The methodologies of forecasting the demand.
-The competitive analysis and market entering strategy determination.

Determining the business needs and its financial feasibility.
-Determining the capital needed.
-Choosing the right technologies.
-Selecting the business location.
-Analyzing the costs, profitability, and other financial indicators.

Strategic planning and business management.
-The business profile preparation (Brands, Trade marks, Label, …)
-Organizing and preparing the business organizational map.
-Acknowledging the modern managerial techniques.
-The business environmental strategic analysis:
Internal/External environmental analysis SWOT.
Internal environmental analysis MCKinsey 7S.
External environmental analysis PESTEL-G.
-Designing the business strategic direction.

The marketing strategic options:
-Managing customer relations (CRM).
-Managing the supply chain (SCM).
-Marketing strategies:
Effective pricing.
Product development.
Promotions and public relations
Distribution channels.
Electronic marketing (B2B), (B2C).

Leadership, and monitoring skills.
-Innovative leadership.
-Problem solving and decision-making.
-Business performance evaluation throughout Balanced Score Card (BSC).
Case studies and success stories.