Targeted audience:

-Managers, head of departments, and managerial level personnel.

 -Decision makers.

-Consultants.

 

Training program goals:

-Equip participants with full-integrated applicable capabilities on how to design the strategic direction of their organization.

-Equip the participant with modern knowledge of planning and strategic management in organizations.

 

Contents & program outlines:

1-The nature of strategic management.

-Strategic management concept.

-Strategic management importance.

-Essentiality of strategic management.

-The development phases of strategic thinking.

-Strategic management model.

2-Determining organizational vision, and designing organization's strategic mission.

-Strategic vision & mission concepts.

-The importance of strategic vision & mission.

-The special features of strategic vision & mission.

-Key determination of strategic vision & mission.

-The themes of designing strategic vision & mission.

3-Analysing the organizations internal environment:

-Fundamentals of analyzing the internal environment.

  -The practical step of analyzing the internal environment.

4-Analysing the organization's external environment:

-The general external environment.

-The specific external environment.

 -The practical step of analyzing the external environment.

-Strengths, weaknesses, opportunities, and threats SWOT analysis.

5-Determining the strategic goals:

-Goals definition.

-Goals importance.

-Goals and organizational levels.

- extents of goals.

 6-Strategy and strategic choice analysis:

-Interventions phase.

-Matches phase.

7-Alternative strategies:

-General competing strategies.

-Limited growth strategies.

-Expansion growth strategies.

-Deflationary strategies.

-Combined strategy.

 8-Strategy implementation (Organizing):

-Determining the implementation activities.

-Organizational hierarchies to support strategies.

 9-Strategy implementation (Directing and leading):

-Formulating the human resource.

-Leadership.

-Strategic motivational systems.

-Strategic information systems.

-Policies and supporting procedures.