Targeted audience:
-Managers, head of departments, and managerial level personnel.
-Decision makers.
-Consultants.
Training program goals:
-Equip participants with full-integrated applicable capabilities on how to design the strategic direction of their organization.
-Equip the participant with modern knowledge of planning and strategic management in organizations.
Contents & program outlines:
1-The nature of strategic management.
-Strategic management concept.
-Strategic management importance.
-Essentiality of strategic management.
-The development phases of strategic thinking.
-Strategic management model.
2-Determining organizational vision, and designing organization's strategic mission.
-Strategic vision & mission concepts.
-The importance of strategic vision & mission.
-The special features of strategic vision & mission.
-Key determination of strategic vision & mission.
-The themes of designing strategic vision & mission.
3-Analysing the organizations internal environment:
-Fundamentals of analyzing the internal environment.
-The practical step of analyzing the internal environment.
4-Analysing the organization's external environment:
-The general external environment.
-The specific external environment.
-The practical step of analyzing the external environment.
-Strengths, weaknesses, opportunities, and threats SWOT analysis.
5-Determining the strategic goals:
-Goals definition.
-Goals importance.
-Goals and organizational levels.
- extents of goals.
6-Strategy and strategic choice analysis:
-Interventions phase.
-Matches phase.
7-Alternative strategies:
-General competing strategies.
-Limited growth strategies.
-Expansion growth strategies.
-Deflationary strategies.
-Combined strategy.
8-Strategy implementation (Organizing):
-Determining the implementation activities.
-Organizational hierarchies to support strategies.
9-Strategy implementation (Directing and leading):
-Formulating the human resource.
-Leadership.
-Strategic motivational systems.
-Strategic information systems.
-Policies and supporting procedures.