Targeted audience:
-Managers, vice managers, assistants, and prospective managers.
-Individuals whose work involves the following:
Strategies, policies, market development, crediting, international operations, branches, marketing, public relations, investments, financial management, accounting.
Training program goals:
-Understanding the new directions and prospectives in bank marketing.
-Learning how to design the bank marketing strategies.
-Gaining the skills of choosing the ideal marketing mix components.
-Improving the needed skills to satisfy clients.
-The ability to serve the clients for both retail and wholesale.
-The ability to gain new clients and keep current clients.
Contents & program outline:
-The history and development of marketing.
-The definition of banks marketing concept.
-The marketing mix.
-Distinguishing marketing from sales.
- Quality prospective of brands.
-The marketing mix goals and objectives.
-Developing the internal and external communication channels.
-The essential needs and importance of bank services marketing.
-Case studies.
-Integrated, or intersected selling.
-Client relations.
-The image of the bank in the clients’ minds.
-Implementation techniques to keep the current client and gain new clients.
-Dividing the market into segments
-Organizing current marketing efforts.
-Working teams.
-Two case studies.
-Important instructions to customer service staff.
-Practical examples, case studies and revision.
