Targeted audience:
Individuals in leadership roles who want to increase the marketing effectiveness and productivity.

Training program goals:
-Equip the participants with the needed skills and knowledge in order to make them capable to run sales operations effectively and efficiently.
-Enhancing the participants’ abilities to convince the clients to buy their products.
-Participants will gain the skills of overcoming clients’ problems and satisfying their needs and wants.

Contents & program outline:
-Basics and fundamentals of marketing.
-Marketing mix.
-The nature and importance of marketing analysis.
-Marketing research and the effect of the surrounding environment.
-Purchasing behavior (selling behavior).
-Consumer behavior.
-Production strategies (the product).
-Promotion and advertising strategies.
-Distribution strategies.
-Pricing strategies.
-Marketing innovation, and creative ideas.
-The excellence in implementing the marketing plans (Product-Price-Promotion-Distribution).
-Design and implement a marketing plan in your work field.
-Common mistakes when preparing marketing plan.
-The secrets of marketing plans success.
-Workshop- Brainstorming (Ideas and plans).
-Case studies and success stories.