Targeted audience:
-Managers.
-Head of departments and working units.
-Public relations managers and practitioners.

Training program goals:
-Acknowledging the role and importance of public relations.
-Acknowledging the crisis concept, and its definition.
-How to participate in crisis management?
-Learning about the most common models of crisis and disasters management plans.
-Developing a tools kit to improve the effectiveness and efficiency of public relations influence on the public opinion.
-Acknowledging practical cases that show the role of PR in resolving the crises.

 Contents & program outline:
-The concept of public relations.
-The importance of public relations and the practitioners job requirements.
-Public opinion and its features.
-The mechanisms of formulating the public's opinion and the methodologies of influencing it.
-The definitions of crisis and crises management.
-The general rules for handling crises.
-The diverse types of plans to face crises/disasters.
-The positive and negative roles of PR during crisis.
-Case studies.
-The public relations code of ethics.
-The role of public relations in formulating the organization's image.