Targeted Audience:
-Managers, head of departments, and supervisory level personnel.
-Decision makers.
-Consultants.
-Marketing personnel
-Portfolio managers.

Training Program Goals:
Since a lot of projects (in both governmental and private sectors) within the developing countries did not succeed, feasibility analysis and study is a vital concept in evaluating projects before making decisions.  
The general goal of the feasibility study is to determine alternative ways of getting the same benefits of the project from marketing, technical, organizational, and financial perspectives, in order to suggest the best ways of implementing the project, while guaranteeing its’ sustainability and highest possible profitability. Hence the importance of feasibility studies, the ideal methodology to make an investment decision.

Contents & Program Outline:
First: Feasibility Studies:
The concept-importance-and applications.

Second: Marketing Studies:
1-Marketing study components.
2-The market and marketing study
3-Marketing study objectives.
4-Marketing study types: -Office marketing study -Field marketing study.

Third: Demand Estimation Methodologies (Theoretical).
1-Demand estimation, frequently used methodologies.
2-Demand estimation simple methodologies.
-Forecasting based of the average consumption per capita.
-Average consumption per capita (without consumption data availability).
3-The mathematical methodologies to estimate the population.
4-Elasticities methodologies: Price elasticity, income elasticity.
5-Forecasting based on international comparisons.
6-Forecasting based on the time series and direction.
7-Economic indicators methodology.
8-Correlation coefficient    
9-Price policies (Determining the prices of the project's products).

Fourth: Demand Forecasting (Case Studies and Practical Training).
1-Determining the current demand for the projects’ products or services.
2-Case study historical demand forecasting.
3-Demand forecasting for the projects’ products.
4-determine the available market(s) for the products of the project.
5-Suggest the production capacity for the project.

Fifth: Project Technical Study:
1-Determine the production capacity.
2-Determine the perfect size of the project.
3-Choose the projects location.
4-Choose the production types, and mechanisms.
5-Determine the production systems, and design the internal operations.
6-Determine the needed financial investments.
7-Determine the operational requirements.
8-The program of implementation.

Sixth: Project Financial Study
1-Forecast the needed investment for the project.
2-Annual operational expenses.
3-The forecasted sales and returns.
4-The forecasted profits/losses.
5-The final forecasted budget.
6-The cash inflow schedules.
7-the financial and economic indicators:
-Break even point analysis. 
-Net present value
-Pay back period
-Return on equity
-Profitability indicator 
-NPV to forecasted income
-Internal rate of return
-Sensitivity analysis
-Alternatives analysis  
-Risk analysis

Seventh: Case Studies-Small Business Feasibility (Real Cases). 
-Feasibility analysis for industrial project.
-Feasibility analysis for commercial project.