Targeted Audience:

-This course is designed for trainees who aim to specialize in the field of banks' marketing.
-Marketing managers in banks.

Training Program Goals:
-Gaining the skills of choosing the most suitable parts of banks' marketing mix.
-Improving the needed skills to satisfy clients.
-Equip the participants with the most modern scientific methodologies in the field of bank marketing.
-Enhance the participants’ knowledge in terms of marketing and promotion in a purely practical way.
-Gaining the ability to serve clients.
-Gaining the ability to attract new clients and keep current clients.

Contents & Program outline:
-Advanced bank management.
-Innovating new banking services.
-Negotiation skills for banking service providers.
-Improving banking services quality.
-Bank marketing strategies in a competitive environment.
-Financial Services Marketing.
-Sales skills and techniques for banks.
-Retail banking services.
-Insurance Services Marketing.
-The bank's image in the minds of clients.
-Executive mechanisms to keep current clients and attract new clients.
-Dividing the banking market into segments.
-Case studies and success stories.