In the new business environment, characterized by an increased turbulence and complexity, an organization’s capacity to create and sustain competitive advantages lies in what it knows not what it owns. The management of knowledge is increasingly considered an important source of sustainable competitive advantage.
The effective management of knowledge resources is a key imperative for firms that want to leverage their knowledge assets for competitive advantage and improved performance.
It is well recognized that effective knowledge management leads to improvements in business performance. 

Targeted audience:
​Managers
Supervisors
Executives
Anyone who aspires to hone his knowledge management skills.
 
Training program goals:
This program aims to develop the participants' ability to debate significant issues related to Knowledge management theory.
Explain knowledge management systems (KMS) and their role in the organization and business strategy.
Present the benefits and considerations about KM, including an overview of the nature of the KM projects currently in progress at public and private organizations around the world, and the important role that IT plays in KM
Recognize some of the factors affecting the suitability of alternative KM solutions, and understand the nature of their impacts on business strategy.
 
Contents & program outline:
Describe what KM is and what the forces are that drive KM.
Discuss organizational issues related to KM.
Explain knowledge management systems (KMS) and their role in the organization.
Understand the impacts knowledge management has on organizations and organizational performance at several levels: People, Processes, Products, Overall performance.
Introduce artificial intelligence as a facilitating technology for knowledge management
Introduce knowledge-based systems as a modern evolution of the early state space search techniques
Knowledge creation and knowledge architecture.
Knowledge transfer and knowledge sharing.
Knowledge transfer in the E-World.
Data Mining: Knowing the unknown
What Is Data Mining?
Data Mining and Business Intelligence
Role of DM in Customer Relationship Management