Today, e-business and e-commerce are exploding; businesses everywhere are creating Web presences and reaching their markets in ways that were never before possible. Professionals are eager to incorporate e-business and e-commerce technology into their organizations.
E-business and e-commerce have increased the speed and ease of business transactions and, as a result, competition is intense. Businesses must adjust constantly to new technologies, integrate newer and faster systems and meet the needs of people around the world.

Targeted audience:
IT project managers
IT professionals
Business owners
Anyone who is involved in developing and implementing plans.
 
Training program goals:
This program is designed to:
-Explore both the technical and business-related implications of electronically mediated commerce.
-Enable the partisants to trace the development of electronic business from its origins in electronic data interchange to its current growing importance.
-Explore the potential of electronic business for future development  and  the development of the ''Information Society''.
-Explores the impact of the Information Superhighway on economic and social regeneration through the creation of new forms of organizational structure and working practices.
 
Contents & program outline:
Define the meaning and scope of e-business and e-commerce and their different elements.
Business challenges of introducing e-business and e-commerce to an organization.
Identify the main business and marketplace models for electronic trading.
Describe different revenue models and transaction mechanisms available through hosting an e-commerce site.
Hardware and software technologies used to build an e-business infrastructure within an organisation and with its partners.
Hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services.
Identify the different elements of the e-environment that impact on an organisation’s e-business and e-marketing strategy.
Assess the impact of legal, moral and ethical constraints or opportunities on a company and devise solutions to accommodate them.
Create an outline e-marketing plan intended to implement the e-marketing strategy.
Distinguish between marketing communications characteristics of traditional and new media.
Different methods of acquiring customers via electronic media.
Evaluate different buyer behaviour amongst online customers.
Describe techniques for retaining customers and cross- and up-selling using new media.
Summarize approaches for analysing requirements for e-business systems.
Identify key elements of approaches to improve the interface design and security design of e-commerce systems.