Targeted audience:
Managers, executives and supervisors from all levels.
Social entrepreneurs.
Individuals who need to improve their creativity and innovation prospective.

Training program goals:
-Identify the difference between creativity and innovation
-Recognize their own creativity
-Build their own creative environment
-Explain the importance of creativity and innovation in business
-Apply problem-solving steps and tools
-Use individual and group techniques to help generate creative ideas
-Implement creative ideas

Content & program outline:
-What is creativity and innovation?
-Explore the participants’ creative potential.
-How to increase participants’ individual creativity.
-Get the opportunity to discover participants’ own creative and innovative abilities.
-Developing the right environment for creativity
-Creativity and innovation in business
-Where does creativity fit into the problem solving process?
-Traditional problem-solving model and a creative problem-solving model.
-Creative techniques topics will include the RAP model, shoe swap, mind mapping, metaphors and
analogies, situation/solution reversal.
-Using objects to inspire ideas.
-Encouraging creativity in a Team.
-Team creativity techniques, including brainstorming, role-storming, brain-writing, the stepladder technique.
-Putting it all together
-Workshop and practical applications.